Increasing your website traffic is the number one way to reach new customers, but producing new website content every week is time-consuming and tricky. To help you expand your customer reach, here are six ways to increase website traffic without producing extra content.
#1. Paid-Per-Click Advertising
Paid-Per-Click (PPC) advertising is a form of internet advertising designed to bring more visitors to your website. Unlike other forms of advertising, you only pay for the website traffic you receive, making PPC advertising affordable for small and large businesses.
While PPC advertising should only be one part of your marketing strategy, it has many advantages. PPC advertising is targeted by demographic or keyword, meaning your ads will only be shown to your target customers. PPC advertising is also flexible and measured with metrics, meaning you can adjust your campaign as it runs.
Finally, PPC advertising is faster than other forms of advertising and can deliver instant results. This makes it a great strategy for new businesses or businesses looking to expand their reach.
As managing a marketing strategy across multiple platforms can be tricky, don’t be afraid to manage your PPC advertising with marketing automation.
#2. Add internal links to every page on your website
While welcoming unique visitors to your website is important, some of your most profitable website traffic comes from visitors who visit multiple pages on your website.
Marketers measure how visitors behave on your website through your bounce rate, which is the percentage of traffic that visits only one page on your website. Although there are many ways to decrease your bounce rate, increasing the number of internal links you use is the easiest.
Internal links are links that take visitors to other pages within your domain. Internal links are most effective at driving traffic when they are positioned carefully and used sparingly. There are three primary ways you can use internal links. This includes:
- Embedded within your content. (ie. a link that appears within webpage text to direct visitors to more in-depth information).
- Included as a call-to-action. (ie. a link you drive traffic to with phrases like ‘click here’).
- Embedded within the sidebar, footer, or header of your website.
Although internal links are great, you should choose your links carefully. The links you use should be helpful for customers and should take them deeper into your sales funnel.
#3. Enhance your website
Enhancing your website is another great way to increase website traffic. A website that focuses on user-experience will retain visitors for longer, improving your domain’s search engine optimization (SEO) ranking. Long term, this will expose your website to more people, increasing your traffic.
The simplest way to enhance your website’s user experience is to add visuals to every page. Visuals draw in the eye of visitors and break up your text, making your website more coherent and engaging. Great examples of visuals to use include:
- Mind Maps.
If you have a little extra time on hand, you should also focus on speeding up your website. Increasing your website speed will improve your bounce rate, as well as boost your domain’s SEO ranking as your traffic increases.
According to SEO experts, the ideal website load speed is less than 2.0 seconds as conversions decrease by 32% after 3.0 seconds. You can increase your website speed by:
- Compressing your images.
- Using a content distribution network (CDN) like Cloudflare.
- Remove website redirects where possible.
- Leverage browser caching.
When making changes to your website, always ensure you test your website thoroughly before finalizing changes – as an interruption to your website will cost your business potential customers.
#4. Write meta-descriptions and killer headlines
Once you’ve put your content in front of people, you need to incentivize them to click it using meta-descriptions and killer headlines.
Meta-descriptions are short HTML attributes that appear under your headline in search results. Effective meta descriptions summarise the content of your page in 130 – 150 characters using keywords reflected in your page.
These keywords should also be reflected in your headlines, which are designed to grab visitors’ attention while helping search engines understand what your content offers. Great headlines are eye-catching, easy to read, and less than 50 characters.
While clickbait may give you more clicks in the short term, it isn’t a good long-term strategy, as visitors who are interested in your product will convert to customers at a higher rate than click-bait clickers.
#5. Promote your website on social media
The more opportunities people have to visit your website, the more website traffic you will get. Once you’ve embraced advertising and enhanced your website, it’s time to expand the reach of your content with social media.
Unlike PPC advertising, social media is a type of ‘earned media’ – meaning you don’t need to pay for marketing. Running a social media platform can expose you to an enormous audience, as social media has over 3.96 billion active users. Social media can also strengthen your web presence, as it will expose your brand to customers outside of your regular reach.
When using social media to increase website traffic, marketing experts recommend you:
- Use social media to engage with your audience through ‘liking’ and ‘commenting’ on posts.
- Prioritize visual content over text-based content, as visual content gets more engagement.
- Post on each social media platform between 3 – 5 times weekly.
- Get involved with the community and keep your posts variable and entertaining, instead of simply posting links to your website.
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