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Action By Player Report

Anyone that has been fortunate enough to build and sustain a successful book making business fully realizes that betting action is the fuel that drives the engine. You can have the biggest customer base in the world, but if your players are not “playing” on a regular basis, it becomes very hard to generate the proper cash flow to keep things running smoothly.

Fortunately, your Pay-Per-Head company can provide a detailed analysis of your “Action By Player” which is just one of the dozen key reports that are an integral part of tracking and measuring your business’s results. This particular report can provide an up-to-date record of not only how much your customers are wagering in a specific time frame, but exactly what they are wagering on.

One of the top features of the “Action By Player” report is that it is first broken out by agent to help you further drill-down into your business. On the report, each of these agent’s players are then listed in alphabetical order so you will have a quick and complete snap shot of what is going on in that particular agent’s business activity.

Some of the vital information that this report will cover is a player’s action across every betting opportunity your company offers. As far as their sports bets, you can see exactly what a player has wagered on straight bets, parlays, teasers and reverses. This information will allow you to further breakdown your clientele into which players are the ones really driving your business and which ones are just along for the ride.

You can use this information to tailor promotions and bonuses to your best customers as well as the agent that is managing their account. It makes solid business sense to “fish where the fish”. When it comes to generating additional revenue, taking care of the customers that are the best profit centers for your overall business through loyalty incentives will only result in bigger dividends down the road.

The next section of this report will track a player’s action in casino games. You may think that many of your die-hard sports bettors probably do not generate much action in this category. However, you may also be missing a golden opportunity to add a vital profit center to your business if you are not working to promote the casino gambling to your overall customer base.

Football season is probably your primary money train when breaking down the calendar year and you may also fair well with both college basketball and the NBA, but what kind of action is paying the bills and keeping the lights on when the heat of summer rolls around.

Many sports bettors thrive on action and while you may hope they crossover to wagering on Major League Baseball or whatever else is available during the slow season why not give them the option of casino gambling to help generate some much needed revenue. The first step to building your overall casino business is to get an accurate picture of your current state of affairs in this category.

The next section of your “Action By Player” report tracks customer activity wagering on horses in your racebook. Horse racing can be a lucrative profit center on its own and you should always be working with your agents to attract new racebook action to your overall customer base. One of the best aspects of horse racing is that this is a year-round revenue stream with an expansive list of tracks all across the nation.

Much in the same way that casino gambling can fill some voids during slow sports betting activity, horse racing has the potential to directly appeal to your sports betting cliental as a viable option.

The bottom line is that the “Action By Player” report that is provided by your PPH service is not only an excellent way to track customer activity; it is a powerful tool to help you develop marketing plans for future growth.

*Please remember you only get charged by the weekly active accounts


One of the best pay per head services out there. I have tried several but RealBookie stands above the rest.

They are always there to answer any questions I have and will go to great lengths to customize my account so it fits with my players betting profile.
Mick J.
Thanks to Realbookie I now have so much free time to do other stuff. I don't have to take the bets or do player reports anymore. They do all that for me and much more for only $10 per head.

Johnny P.
New York
I don't know what I would have done without a pay per head service like RealBookie. Now I just focus on getting new players while Realbookie does the rest. I don't have to take calls in the middle of the night or do the reports every day. That's all done by the Realbookie software and I get to see it in real time.
Aaron B.

With their live dealer casino games, RealBookie keeps my clients playing even when it's a slow sports period which means a more steady income stream for me year round.

The Realbookie software has helped me stay organized which leads to a more efficiently run business.
New Orleans

When I think of Realbookie, two things come to mind: their one on one customer support and the easy to use software.
San Jose

Realbookie software has given my business a boost that I could never have imagined before I started using them. Not only it's easy for me to use their software, but my players love the betting options that they offer. Their live casino with real deals has been a hit with my customers.

This PPH software has helped me tremendously. At anytime of the day, I know exactly what is happening with my players.
San Francisco

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