We live in a high-tech world filled with sophisticated software solutions for every facet of life. That being the case, there are still some local bookies out there struggling to run and manage their own private book without the help of a professional pay per head bookie services provider.
The business model of the pay per head bookie services industry is to provide a comprehensive weekly plan that provides everything needed to successfully automate a private bookie operation while running and managing it online.
Best of all, this comprehensive plan is available for one, low weekly fee charged for each of a bookie’s active betting customers.
Betting on sports is heavily tied to having the best information possible when placing an actual real money wager. As an independent bookmaker, your customers are always trying to gain an edge against the house to earn a better return on their investment.
With the right pay per head bookie services provider by your side, you can always protect the inherent house edge in sports betting to generate a higher hold percentage on your overall betting handle.
Today’s top-rated pay per head sites have developed software solutions that can produce real time business analytics that cover every aspect of your bookie business. From the daily and weekly action coming in to detailed settlement reports, you can always stay way ahead of the game on a continual basis.
Player Management Analytics
Part of the process in taking your bookie business online involves the creation of individual account profiles for each of your betting customers. These profiles will be the basis for most of the business analytics needed for proper player management.
Success as a bookie is tied to securing a high level of control over every outside factor. Sports, in of itself, is highly unpredictable. However, there are ways to properly management anyone who loves to bet on them.
Betting and credit limits can be established and managed on an individual account basis. Betting limits can also be employed across your entire betting clientele. Instant line moves and changes to your betting board can be quickly instituted based on any rapidly changing conditions.
The proper player management analytics gives you the ability to capitalize on opportunities ahead of time while helping to avoid issues after the fact.
Betting Board Analytics
Having the most current and accurate information right at your fingertips is the most profitable way to manage your betting board.
Everything starts with fast access to sharp betting lines covering a wide array of sports and sporting events as well as large selection of betting options to fully round out your betting board. Your goal is to meet, and hopefully exceed, the betting needs of each of your customers.
Next, you need the right business tools to properly manage that board. By closely tracking where the money is going on any side of any bet, you can move your betting lines in a timely fashion. The right betting board analytics can take all the guesswork out of the decision making process.
Handle and Hold Analytics
Your betting handle is the total amount of wagers taken in. Your hold is the difference between money paid out on winning bets and money collected on losing ones plus your commission. These two simple concepts are the crux of your entire bookie business.
Business analytics covering handle and hold are the most vital pieces of information you need to track the overall profitability of your bookmaking operation.