The easiest way to build a more profitable private bookmaking business is to build a more profitable betting base.
The pay per head bookie services industry uses a very simple business model. For one, low weekly fee per active bettor, you receive everything you need to run and manage a private bookie business.
With the standard PPH fee set around $10 per active bettor, this is the most economical way to fully automate your bookie business while also operating it online. With the top-rated pay per head sites based in Costa Rica, this is also the smartest way to operate your business offshore. This not only protects your business interests, it also protects the anonymity of your betting clientele.
How Does a Bookie Make Money
Making money as a private bookmaker is based on two important factors starting with your betting handle. Your handle is your total betting volume in dollars for a specific time frame. Most bookies measure their handle on both a weekly and monthly basis.
The next most important factor is your hold percentage on that betting volume. A bookie’s hold is the difference between the money paid out on winning bets and the money collected on losing wagers plus the standard 10% commission or juice.
Most private bookies generate a weekly hold between five and 10 percent. Some weeks will be higher than others. That is why it is important to generate an average hold that can meet (and hopefully exceed) the financial goals you have set for your business.
How Does Pay Per Head Help Bookies Make Money
Advanced sports betting technology and sophisticated sports betting software solutions have dramatically altered the way people bet on sports these days. While a quality pay per head site can automate this process, it can also give you the means to compete in the marketplace.
Today’s players are still looking for the higher level of customer service that you can provide as a private bookmaker. However, they are also looking for all the added bells and whistles that the big commercial sportsbooks bring to the table.
By working with a top-rated bookie services site, you will have the proper technology and software tools to completely level the playing field against the biggest online books.
Given your low weekly PPH fees, this is also the most economical way to run and manage a private bookie business.
With your bookie services site covering the administrative end of the business, you can focus more of your time and energy building a profitable customer base. With a fixed weekly fee for these bookie services, you should be always looking for ways to expand your weekly handle as well as your overall hold on that volume.
This does not mean that you have to expand your active betting base. While you always want your players to bet within their means, an expanded betting board will let you maximize the betting potential of your entire customer base.
The best PPH services will also include software solutions to run your own online racebook and gaming casino at no extra charge. By turning your bookie business into a full-service online betting site, you can easily increase the handle and hold for your current active betting base.