The backbone of any successful business is a loyal customer base that continually returns time and time again for a specific product or service. As a private bookie running and managing your own independent sportsbook, you already understand the importance of a customer base that remains loyal to your bookmaking service.
There are a variety of other options to place sports bets these days. More and more individual states have or are in the process of opening land-based sportsbooks in conjunction with any existing casino or racetrack for betting horses. There are hundreds of offshore sportsbooks catering to US sports bettors through an online betting site. There are even other private bookies just like yourself looking to expand their existing customer base.
This is why it becomes extremely important to build a customer base that does remain loyal to your bookie services. Even with all the external competition you face on a regular basis, your main point of difference is the higher level of customer service and personal attention to detail that you can provide. Today’s sophisticated sports bettor is looking for this point of difference that only a private bookmaker can provide.
Define Your Ideal Customer
One of the easiest ways to build a loyal customer base is adding players that best meet your business goals. Some bookies are looking for high rollers that can provide a steady flow of heavy action on a week-by-week basis. The risk is higher with this type of clientele, but so is the reward. Some bookies only want to work with casual bettors that remain rather predictable with their betting habits. You may need a larger base to reach your financial goals, but the weekly volatility of the action coming in is not that high.
Whichever type of sports bettor you are looking to attract, formulating the proper marketing plans to accomplish your goals is the first step in the process. Word of mouth advertising is still the best way to expand your base. If an existing customer is happy and satisfied with your bookie services, they are much more likely to hand you a few referrals along the way.
Communicate With Your Customers
There are basically two ways to make money as a bookie in terms of your customer base. The first is to keep expanding that base with new customers. The second is to bring in more weekly action from your existing customers.
Pay per head bookie software is designed to level the playing field against the big commercial sportsbooks. Your PPH service can provide fast and easy access to betting lines and odds for well over 80 different sports. You never want to run the risk of losing even one of your customers because your board did not offer the betting options they were looking for. By communicating with your customer base on a regular basis, you can gain the necessary insight into the betting options they are looking for.
Regular communication is also a great way to uncover additional opportunities to expand your overall betting board. Giving your customers what they need is extremely important. Giving them options they did not even know they wanted can provide a direct boost to the bottom line.
Rewarding Loyalty With Special Incentives
Just like the big sportsbooks in Las Vegas or online through the internet, you should look for ways to reward your customer’s loyalty. One of the easiest ways to accomplish this is through special incentives. You can reduce the juice on certain types of bets or add a free bet credit in the form of a contest. Giving something back from time to time is a great way to cement the ongoing relationship with your betting customers.