Building Cash Flow In The OffSeason
The summer months can be tough for an independent sports bookmaker if you do not properly plan for what is perceived as the slowest time of the year. Working closely with one of the top Pay Per Head providers like Realbookies.com in the Internet sports betting business is a great first step towards building off season cash flow and profits, but that is just a start.
A quality PPH service has the right sportsbook software solutions to help you establish multiple streams of revenue that can more than fill the gaps when the sports betting business slows down.
Running your own expanded racebook for horse racing is a great way to build some extra cash flow and revenue on a 12-month basis since you can always find some tracks running their daily cards. Adding a full-service online casino with both virtual betting options as well as live dealer table games is another great way to not only make some additional profit from your existing customer base, but to actual grow your overall customer list with additional players.
Today’s highly sophisticated online gambling software used by the top Pay Per Head providers can actually rival even the biggest offshore sportsbooks operating online. As an independent agent, you will always have the ability to customize your offerings as well as put both betting and credit limits in place through individual account profiles.
This in turn, creates a win-win scenario for both your bookmaking business and for your betting customers looking to spend some money wagering on the horses or try their luck at playing slots, blackjack or roulette.
Another key aspect of how to build off season cash flow and profit through your Pay Per Head service is expanding your offering of the sporting events that are taking place in the summer months. MLB would probably be the biggest draw, especially when it comes to live in-game betting, but special events in both professional golf and tennis such as the Open Championship in Great Britain and Wimbledon in London can also attract some additional betting action this time of the year.
One of the biggest opportunities in the summer of 2016 is the Euro Cup for soccer along with all of the other soccer action in both the United States and around the globe. Your PPH service can provide betting lines for all the matches and you should add these to your board since you never want to give any of your existing customers a reason to look elsewhere to place any kind of bet.
This summer is also an Olympic year which presents a tremendous opportunity to bring in some extra business during the month of August. There are almost an endless amount of events that you can find betting odds for especially when it comes to the most popular sports such as basketball and track and field. Overall prop bet odds for things such as total gold medals by country are a great way to further engage your customers when the Olympics do roll around.
Your ultimate goal should be to completely level the playing field with the big offshore sportsbooks by expanding out your betting board with everything your Pay Per Head site has to offer. Your job is to create that major point of difference with your competition when it comes to the level of service you can provide as an independent agent and in order to accomplish that you need a betting board that includes things like soccer, the Olympics and any other sporting event that is taking place over the next few months.
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