Most sports bettors know that the term March Madness is synonymous with college basketball and the annual NCAA Tournament. What most bettors may not realize is how much overall betting action in on the board during the month of March.
As a private bookie running and managing your own independent sportsbook, the entire month of March becomes a golden opportunity to boost your overall hold percentage on all the action you take in. College basketball and the NCAA Tournament will remain the biggest draw. However, by building out your board with everything your Pay Per Head bookie software service has to offer in the way of betting lines, you can turn a very good month into a great one.
You should never assume that your overall sports betting customer base knows everything you have to offer.
You may have some customers that bet football and basketball before going dark for the rest of the year. You are bound to have other customers that are looking for new and exciting ways to supplement their current betting strategy. This is why it is very important to always keep all of your customers informed as to what betting lines and odds are up on the board.
Promoting your bookie services to current and prospective sports betting customers is a vital part of your sales and marketing efforts. Working closely with your price per head shop, there are any number of ways you can keep everyone up to speed. You can also incorporate certain facets of social media as a way to drum up some extra business during the month of March.
Along with all the individual college basketball conference tournaments early in the month, you also have the stretch run of the NBA and NHL regular season schedule leading up to the start of the playoffs in both professional leagues in April.
Spring training is underway for Major League Baseball. Even though the games do not start counting for real until April as well, there are diehard MLB bettors that will place a few bets on exhibition games.
The biggest MLB betting opportunity for the month of March is all the futures and prop bet odds available through your PPH service.
From the MLB futures odds to win the 2019 World Series to which player will hit the most home runs, there are any number of ways to build some betting excitement heading into a new season of games.
A big change in the PGA Tour schedule for 2019 institutes an earlier start for The Players Championship. Held annually at TPC at Sawgrass in Ponte Verde Beach, Florida, this event has been moved up from early May to March 14 through March 17. This earlier start leading up the Masters as professional golf’s first Major can be an excellent way to build some extra betting action for this sport. Betting on the tournament winner is just one of any number of ways your customers can bet on this event. Head-to-head matches between players by round as well as for the entire four-round tournament remains one of the most popular ways to bet on golf.
Every private bookie knows that the Kentucky Derby at Churchill Downs the first Saturday in May is the most heavily bet horse race of the season. That being said, March is the biggest month of the year when it comes to all the prep races that determine the actual 20-horse field for the annual Run for the Roses. Getting things started, you have the Fountain of Youth Stakes at Gulfstream Park on March 2. The month closes things out on March 30 with the $1 million Florida Derby at that same track.
There is no doubt that March is big for sports bettors, but the madness covers a host of betting events other than college hoops.
In March, there is lots to do in addition to college basketball:
- The PGA Tour schedule for 2019 institutes an earlier start. Betting on the tournament winner or on every head-to-head match.
- The Kentucky Derby prep period is upon us.
- The MLB future odds to win the 2019 World Series.