Sports betting in the United States has always been big business. Starting with the original land-based sportsbooks in Nevada along with the offshore sportsbooks taking action online, the overall industry continued to expand over the past few decades. A 2018 US Supreme Court decision opened the doors to legal sports betting on an individual state-by-state basis. This has helped to fuel the rate of growth heading into this sports betting calendar year.
What most sports bettors may not realize is that private bookies working with Pay Per Head online sports betting software providers still account close to two-thirds of all the sports betting action in this country alone. This presents a golden opportunity for anyone interested in starting an independent sports betting business.
The Pay Per Head Business Model
The basic concept behind Pay Per Head bookie software solutions is one single weekly fee for any active sports bettor using your bookie service. Whether you have five customers or 500, your cost of doing business remains fixed. The top price per head shops in the sports betting industry today can offer high-quality business solutions at one low, affordable weekly fee with no added costs or hidden fees.
Other than some initial cash reserves to cover the amount of weekly action you take in; the start-up costs are rather minimal. All you really need are some sports bettors willing to book their action with you. There are no minimums in place to acquire a PPH service and it includes everything you need to quickly take your bookie business online.
Building Your Sports Betting Base
Every business needs to expand and grow to be successful. While you can still make some money booking bets from a small group of friends, families and acquaintances, the economy of scale still favors a large enough group of regular sports bettors that can sustain your weekly cash flow needs while also providing enough bottom-line profit to meet your overall financial needs.
Building your bookie business starts with a plan. Shooting from the hip with no clear direction is the quickest way to make running and managing your own sportsbook a short-lived venture. You need to create the proper road map that can take your business in the right direction.
With your Pay Per Head provider taking care of the day-to-day operational end of your bookie business, you will have much more time to devote to the sales and marketing side of things. One of the best aspects of running your own independent sportsbook is the ability to pick and choose which sports bettors you take action from. This means that you need to predetermine the type of customers you are looking to attract as part of your overall marketing plan.
Some private bookies stick with casual recreational bettors that remain rather steady and predictable with their betting habits and style. Some bookies are looking for the high unit bettors that add a much higher level of risk verse reward. Either way, you will want to incorporate a plan that attracts customers that meet your specific business needs.
Pay Per Head Online Marketing Tools
Along with everything you need to stay out in front of the daily sports betting action you do have coming in, Pay Per Head bookie solutions are also designed to help your sales and marketing efforts towards expansion.
One of the biggest benefits your price per head shop can provide is a highly professional online business presence. You are still competing against the big online sportsbooks that go to great lengths to attract sports bettors to their sites. You need to level that playing field with your own sports betting website. Fortunately, that is included in the low, weekly price per head fee you already pay for active betting customers.