Private bookies still account for close to two-thirds of the sports betting action booked in the United States. Even as more and more states get into the sports betting business with sportsbooks at land-based casinos and horse racing tracks along with online betting applications, independent bookmakers continue to expand and thrive.
The simple reason why this is the case is a much higher level of customer service that caters to today’s sports bettor’s needs. Avid bettors enjoy that personal attention to detail that often times includes credit on wagers along with more liberal betting limits. One of the other driving forces behind this expansion and growth are pay per head bookie software solutions providers. The whole process of betting on sports has shifted to an automated online process.
Bettors can log into their online account with a local bookie and place their bets. Every transaction is processed in a safe and secure fashion. Bookies have easy access to all the action coming in and weekly settlement reports can be generated on an account by account basis. As a private bookie, you only have to pay a weekly price per head fee for active betting customers.
While the business model behind pay per head online sports betting software is easy to comprehend, many bookies still have questions when it comes to taking an independent sportsbook online. The following is a look at a few of the more common questions asked.
-What is the player minimum to sign on with a pay per head provider?
Most of today’s top pay per head sites do not have a minimum when it comes to your active sports betting customer base. There is also no maximum in place. However, many PPH services will offer quantity discounts for larger betting groups.
One of the best things about running and managing your own sportsbook is the ability to pick and choose which players you take action from. You should try and develop a betting clientele that best meets your specific business needs. Some bookmakers choose to work with a select group of high rollers placing quite a bit of action in any given week. Another popular option is a larger betting base of recreational gamblers that become rather predictable in their betting habits and strategy. The bottom line is building a customer base that can meet and hopefully exceed any profit goals you have set for yourself.
-What is my upfront investment to get started?
Another attractive aspect of running your own book is a low financial barrier to entry. You will need some reserve cash to cover the action coming in, but other than a good computer, your startup requirements are minimal. When it comes to taking your bookie business online with a pay per head site, most software providers will require an initial deposit. Many offer free trials from two to four weeks, so you will have a certain grace period before you start paying the weekly price per head fee.
-What kind of sports can my customers bet on?
Every pay per head site offers fast and easy access to all the betting lines you need, when you need them. Advanced online sports betting technology allows you to level the playing field against the big commercial online sportsbooks by matching everything on their betting board.
You will always have complete control over your betting board along with the ability to set and move your own betting lines. You can also make mass edits to your board or change any betting or credit limits on an account by account basis. Some pay per head sites generate betting lines in-house while other use some of the best oddsmaking services in the sports betting industry.