The great state of Connecticut is nestled in the perfect spot for all things sports and sports gambling. It’s not a big state but it’s literally minutes from 25 million people and a couple of hours drive that includes the entire-greater New York area, the entire metropolitan areas of New Jersey, Philadelphia, Albany, Providence, and all of New England. The New York base is enough to talk about for 20-pages. We could talk about strategy and why NY/LI is a great market to tap into. We could talk about Jersey, Philly, all of the places that already have a gazillion independent/corner bookies. We all know that sports gambling has gone n since the dawn of time in all of the aforementioned places and Connecticut is no exception. Bookies are on every corner. Here is the good news: the vast majority of bookies in the Tri-State area are not connected to a pay per head. This gives you an added advantage. Folks want to gamble; however, they are flocking to the online market and this is where you come in and scoop the competition.
- The pay per head market is booming and now is the time to get in. The prices have dropped dramatically over the last few years and what used to be a service for wealthy bookies, is now a service that’s affordable for all. Less than a few years ago, the average price per head was around $25. This meant that for every four players that placed at least one wager with you per week – you were paying $100 per week for those four players! The average price is now between $7-$10, bringing the maximum price for 10-players to $100 per week.
- The best way to think about the cost of doing business with a pay per head is like this—As a bookie you have policies and you are certainly going to have a minimum wager amount. Most bookies set their minimum wager amount at around $10, some are higher with a $20 minimum and some are less, in any case, most bookies set a minimum. If you set your minimum at $10 per wager, you are covering the cost of the weekly pay per head fee.
- You pay a onetime-per week-fee, for your player to play. They may place one bet or an unlimited number of bets for that one-time fee. If the fee is $10 per head. You pay the $10 fee for that player’s fiscal week, not a penny more.
- The best PPH providers on the internet are offering a volume discount. In other words, the more players you have to play, the less the per head fee will be to you. Be sure and ask your potential PPH provider what their policy is.
- The pay per head provider is a software provider for your online bookie business. They help you establish an online presence and they give you a personal website along with all of the tools to make the life of your clients better as well as your own.
- The pay per head does everything for you. They are literally the bookie and your job is to oversee the entire operation. Think of a pay per head as a personal assistant that places wagers over the phone or via the website, a service that grades all bet slips within minutes of the event/games ending and an accounting service to boot. They take care of all the player reports along with the balancing of the books. Now you will know exactly where every dollar was spent. You will know when you lost, when you won and how much you have paid out for the day and how much you started with at the beginning of the day. You have access to on-demand reports, 24/7.
Players want to play, and they want to play with you. They know you and they trust you or possibly your players have brought in others by word of mouth. This is the best way to build a grassroots online bookie service. The best way to keep them is by offering a place they can play 24/7. Call the pay per head provider and ask for a free trial offer. Try this before you buy and make sure it’s something you love.