Whether you are just starting out as a private bookie or you have been successfully running and managing your own independent sportsbook for quite some time, one of the most important attributes of your business is the added level of customer service and personal attention to detail you can provide to everyone of your customers.
The online sports betting industry continues to grow in both scope and range as new players begin to enter the market.
You may not look at the big online sportsbooks as your direct competition since you are trying to attract a specific type of sports bettor to your bookie service. However, any online option for placing sports bets has the ability to cut into your sports betting revenue and more importantly, your sports betting profits.
Today’s sophisticated sports bettor is looking for a higher level of customer service and a personal touch when it comes to managing their online betting account. With the help of a top-notch Pay Per Head site for all of your online bookie software applications, you can not only meet these needs, but exceed them to a level that will keep your sports bettors as loyal customers for life.
One of the biggest benefits your pay per head shop brings to the table is online sports betting software that can mirror what even the biggest online books use to operate their million-dollar websites. Through individual customer profiles that can be customized for each of your sports bettors, you have the right business tools in place to successfully run and manage your own independent sportsbook.
This software also includes specific applications for adding an extended racebook for horse racing.
This includes fast and easy access to all the major track’s daily racing card. You can also expand into the casino business with real money online gambling on slot machines and other video gaming devices as well as with live dealers for all the major table games. Both the racebook and online casino software packages are already included in the low, weekly price per fee you are paying for each of your active sports betting customers. This helps you position your bookie business as a full-service online gambling operation.
Another very important way that your PPH service can help you enhance your overall customer service is providing the right tools to create a highly professional online business presence. Since the majority of sports bets are now booked online, you need a company website that has the look and feel of professional sports bookmaker. Even if you are a sole proprietor with just a handful of sports betting clients, your Pay Per Head service can set you up with a online betting site that completely levels the playing field with any of the big online books in business today.
Pay Per Head online bookie software providers also offer fast and easy access to their in-house customer service departments through a variety of communication tools. Old school sports bettors and private bookies may still prefer to contact customer service via a toll-free number, while more progressive bettors turn to email, chat, texts and a one-on-one secure messenger service to manage their online account. No matter which means is chosen to communicate, you and your customers will be working with sports betting industry professionals that come from a background of booking bets.
You will also have the in-house means to keep in constant communication with your entire customer base. This is true on a one-on-one basis or to the group as a whole. This will allow you to market new sports betting initiatives or simply thank your customers for their business.