Sports betting is back in a big way. In the short term, the four biggest US professional sports leagues are in action at the same time. The long-term outlook for the overall sports betting industry is extremely positive.
Even as more and more states are legalizing sports betting within their borders, the demand for private bookie services are on the rise. Today’s sophisticated player is looking for the higher level of customer service and personal attention to detail that private bookies can provide and the big commercial sportsbooks can never match.
If you have ever thought about starting your own bookie business, now is the best time to open the doors. All you really need to get started is some actual betting customers. You will also need some startup cash to cover the weekly action you expect to take in.
The Pay Per Head Business Model
The biggest and most important aspect of the startup process is finding the right bookie services provider. The process to take bets has become completely automated in today’s modern sports betting industry. You not only need an online betting platform backed by an actual call center, you need advanced mobile betting capabilities.
You also need access to a reliable and safe internal operating system that can process all the daily and weekly transactions in a secure online environment. The pay per head business model covers all the bases when it comes to running your bookie business online.
The weekly cost of this service is charged on a per head basis for every active bettor you represent. For example, if you have 10 active betting customers and your pay per head fee is $10, your total weekly cost is $100.
This is a small fraction of the cost as far as obtaining the proper software solutions to run your business on your own.
Attributes of a Successful Bookie
Being successful as a bookie still hinges on hard work and dedication to your craft. There are no short cuts or easy paths to make money in this business. The right pay per head site can make your life easier. It can also free up your time to work on the marketing end of the operation.
Comprehensive bookie solutions will not only handle the daily administrative end of the business, they will give you the proper tools covering the daily management end as well. One thing bookies always need is a high level of control. You need to stay out in front of all the daily and weekly action coming in.
This will take some business skills. More importantly, you need to pay close attention to details. It is a far better position to take advantage of opportunities upfront as opposed to dealing with issues after the fact.
Your pay per head software is designed to provide real time analytics covering every aspect of your business. This gives you the proper information to run and manage a successful bookie operation. If you take your eye off the wheel, that’s on you, not your bookie services provider.
A Bookie’s Bottom Line
Running your own book is the same as running your own business. Your overall success will be determined by how serious you are about running this business. The most successful bookies continue to exceed their financial goals on a yearly basis. This can add up to a lucrative six-figure income in a relatively short amount of time.