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How to enhance the user experience on your website.

We know that your website is the most important member of your sales team, so in this post, we want to help you enhance the user experience on your website. 

Software Solutions

‘User experience’ and why it’s important

Website User experience (UX) is the practice of designing a website’s interface around the needs of users. For this reason, it’s sometimes referred to as ‘user interface design’ (UI). 

No matter your business or industry, the seven principles of good user experience are the same. These include:

  1. Usefulness. The website’s content is useful. 
  2. Useability. The website itself is functional on desktop and mobile. 
  3. Desirability. The image, branding and design elements are attractive to the user. 
  4. Findability. The website is easy to navigate.
  5. Accessibility. The website’s design is accessible for people with disabilities. 
  6. Credibility. The website invokes a sense of trust. 

When used correctly, a good user experience is a powerful (and inexpensive) marketing tool everyone can embrace. Short term, a good user experience will provide your domain with search engine optimization (SEO), more unique visitors and will improve your website’s bounce rate.

Long term, businesses that provide an enhanced user experience acquire more customers for less, retain more customers and experience a competitive advantage over their competitors. Sounds, good – doesn’t it? 

When embracing user experience, many businesses choose to employ the services of specialists, including: 

However, there are many ways to enhance the user experience of your website without employing specialists. Here’s how. 

How to enhance your website user experience

Before you start enhancing your website user experience, you’ll need to conduct market research. There are two primary forms of user experience market research, including: 

After conducting market research, set your website primary goals. Some common goals include:

With each of these goals, implement small solutions. While overhauling your website may seem exciting it can take time for your customers to adjust. Start slow and make gradual changes. 

As you implement your new design, it is essential to conduct user testing. During user testing, you’ll need to test the security and performance of your new website while gaining feedback from customers. 

The best way to gain feedback is to send out customer feedback surveys.

Tracking your website metrics is also a great way to measure your website’s user experience. Try measuring the following metrics in the month before and after enhancing your website’s user experience. 

Naturally, building a good user experience requires a period of trial and error – as well as some advice from the pros. 

Tips for the best user experience

When it comes to enhancing your user experience, some expert tips are always helpful. Here are three tips we swear by. 

Tip #1. Make your website visually appealing with white space.

Spice up the look and feel of your website by making it visually appealing. White space, or ‘negative space’, is the clean area between design elements. This space serves several purposes. It highlights key elements of your website, makes your website look professionally built and increases the legibility of your content. 

Within boxes of text, white space also keeps the reader engaged for longer. White space is easier on the eyes and breaks up large chunks of text into bite-sized morsels visitors are more likely to read. 

Remember, white space isn’t always white –  it’s simply a clear space built into your design. 

 Tip #2. Optimise your website 

A good user experience depends on the functionality of your website, which is why optimisation is important. There are four things you can do to increase your optimisation, including:

If the majority of your website traffic comes from mobile devices, you may also want to look into using Accelerated Mobile Pages (AMP). 

Tip #3. Simplify your website design

Good user experience relies on simplistic and easily digestible design. To achieve this, we recommend you:

An enhanced user experience doesn’t just include your website. As a bookie, you want to meet the needs of your customer – including the ones outside of your direct control. Connect your customers with tools to help them bet, including game calendar tools and game analysis tools. Although you’ll be directing traffic outside your website, these tools are game-changer ways for your customer to engage with your website and services. 

As a bookie, you’ll also need to ensure you are using the best pay per head software. 

Partner with Realbookies

A good user experience doesn’t just stop at your website. Optimising your customer’s betting experiences is essential for keeping your customers happy and engaged for longer. 

For that, you’ll need five-star pay per head sportsbook software like Realbookies. Over the past twenty years, we’ve developed the best bookie software on the market with an unrivalled user experience.

Want to see for yourself?

Start your free trial today.

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