More and more companies talk about improving the customer experience with the products and service they offer. Part of that marketing fluff but today’s consumers have raised their expectation level when it comes to their experience with the companies they do business with.
Your biggest edge as a private bookie when it comes to competing against the big commercial sportsbooks is the higher level of customer service and personal attention to detail you can provide.
Many of today’s avid sports bettors are actually looking to enhance their online experience by turning to private bookmakers to place their bets. Having this type of edge in a highly competitive business environment gives you the opportunity to build and grow a betting base that best meets your business goals.
The main thing that can cost you that built-in edge is working with a bookie services provider that fails to hold up their end of the bargain. Unreliable online service, security issues processing transactions, outsourced customer call centers are all good examples of how the wrong pay per head site can derail even your best efforts to raise the bar on the added service you provide.
Traits of a Quality Pay Per Head Service
Two common traits among the top-rated pay per sites are experience and expertise in the sports betting industry. This actually applies to the online gambling industry as a whole.
The early pay per head sites went into business around the same time that offshore sportsbooks started to expand their reach through an online betting platform. The PPH business model was designed to let private bookies automate their bookmaking operations while also running it online.
Today’s online gambling industry continues to evolve at an accelerated pace. The established pay per head providers that were once thought of as industry pioneers are now considered to be industry visionaries with new and innovative ways to keep private bookies way ahead of the technological curve.
This involves continued investments in both the products and services offered. The ‘best of the best’ in the pay per head industry have the economies of scale to widen the gap with competition.
Unfortunately, the marketplace has become overcrowded with pay per head sites looking for the quick buck. They offer outdated software solutions that are quickly on their way to becoming obsolete.
It stands to reason that if a PPH service is cutting corners with the products they offer, poor customer service is sure to follow.
As a private bookie, the pay per head site you turn to becomes a direct reflection of your business. If your betting customers are not happy with the pay per head site you use to run the administrative end of the business, their overall loyalty to your bookie services will be tested.
Added Value in a Quality Pay Per Head Service
Finding the right pay per head site to meet your bookie services needs is one of the most important business decisions you will ever have to made. This is the type of business decision you will want to get right the first time.
By doing your proper due diligence, you can narrow down your search to a handful of quality PPH services that know how to add value to the products and services they offer.