The most successful bookies running and managing a private bookmaking operation understand the importance of creating multiple streams of revenue. Sports betting still accounts for the lion’s share of your weekly profit. However, one easy way to boost your bottom line is through pay per head online racebook software solutions for betting on horses.
Every top-rated pay per head bookie services site offers the capability to run your own online racebook in conjunction with your online book for sports. Normally, there is no added cost to open up this online betting option to your entire betting base.
The Kentucky Derby and Triple Crown Racing Series
Heading into the spring and summer season, this is the perfect time to open your own racebook for horse betting. The annual Kentucky Derby on the first Saturday in May is one of the biggest betting events of the year.
You already have the ability to offer futures odds, head-to-head matchups and prop bet options for every major graded horse race through your sportsbook’s betting board. Adding an online racebook solution mirrors everything your customers would have access to at an actual horse track or off-track venue.
This includes direct access to live track odds and a full wagering menu for the races. You will also have the necessary tools to manage your racebook in terms of wagering options and betting limits.
You can set the parameters around the tracks offered since most pay per head racebook solutions cover every North American and most major international tracks running a live daily card.
The Kentucky Derby, along with the Preakness Stakes and Belmont Stakes as the other two Triple Crown events, can act as the hook to get your sports betting customers interested in betting all three races. Once they realize that your racebook offers fast and easy access to any live daily race card, you can build a year-round revenue stream on weekly horse betting action.
Running a Full-Service Bookmaking Operation
Today’s avid online player is looking for a one-stop shop for all their gambling activity. This is why you need a pay per head service that can help you completely level the playing field against the big commercial books that offer sports betting, horse racing and casino gambling.
You never want to give your customers a reason to look elsewhere to bet on something that you do not offer. The right pay per head software solutions package is comprehensive in its design and turnkey in its application. This makes it easy to turn your private bookie business into a full-service online gambling site similar to the commercial books.
The other big benefit of adding a racebook to your sports betting business is increased revenue without increased cost. You are already paying a weekly fee for each active sports bettor. Any profit you bring in on horse betting goes right to the bottom line.
Anytime you can increase your weekly betting handle and the hold on that action without increasing your active betting base, you are maximizing the value of your pay per head bookie services.
Another thing to keep in mind when it comes to running a racebook is that horse racing is a year-round betting activity. This can help fill in the seasonal voids inherent to sports betting in both cash flow and net profit.