Pay Per Head online bookie software solutions are the driving engine behind the day-to-day operational end of your private bookie business. This specialized sports betting software package is designed to process all the various transactions that go into a business of this nature. It can also provide the real-time business analytics that help you run and manage your own independent sportsbook.
Making Money With Pay Per Head
One of the big benefits of working closely with a quality price per head shop is the added time that you can devote to building and growing your sports betting customer base. As an independent sports bookmaker, you have the ability to hand pick your betting clientele, but you still need enough overall betting volume to earn the financial return on investment that makes this a worthwhile business venture.
There are basically three different ways to boost your overall bottom-line profit as a private bookie:
- Expand Your Sports Betting Options for Existing Customers
- Expand Your Bookie Services with a Racebook and Online Casino
- Expand Your Overall Sports Betting Base
Combined, all three of these initiative can increase both weekly cash flow and profit in the short term. They can also lay the proper groundwork for long-term financial growth.
Marketing Your Pay Per Head Bookie Site
Most of the top price per head shops in business today will include a custom website that will be designed and maintained to meet your specific business needs. This is probably the biggest value-added benefit derived from the weekly price per head fee you are paying for each of your active betting customers.
This site will allow you to create a personality for your bookie business. It will also give you the ability to enhance the overall professionalism of your independent book. A professional online presence is essential to leveling the playing field with the big online sportsbooks that you still have to compete against. Your primary point of difference against the biggest players in the online sports betting industry is the higher level of customer service and attention to detail that they will never be able to match.
Most PPH services will also let you play an active role in helping to create the finished product. You will also have an opportunity to post your own blog. You can add sports betting updates, betting tips and other helpful aids that build on the concept of enhanced customer service.
Marketing Your Bookie Business with Pay Per Head
Given some of the legal ramifications of running your own independent sportsbook in the US, taking out billboards and running radio ads for your services is not a viable way to promote your bookie services. However, there are ways to discreetly target the existing sports betting market with more low-profile marketing tools.
Social media has exploded over the years as a means of communication between people with similar interests. Sports betting forums are one example of social media that reaches a very specific group. You can tailor your activity on these sports betting forums as a subject matter expert since you should never specifically solicit your bookmaking services.
Other forms of social media such as Facebook, Twitter and Instagram can be used in unison, but still make sure that your marketing approach remains even more generic towards betting on sports and what is stipulated in the terms and conditions of the PPH service.
You primary marketing tool is the online presence you have created through your sports betting site. Your marketing plan should not be tailored towards promoting your actual bookie website, it should be tailored toward giving someone a reason to visit the site. There are subtle ways to drive additional traffic to your online betting site. Since it is hosted by your PPH service, there is already a powerful mobile computing application in place to help drive traffic your way.