Tough business conditions test the mettle of even the best run companies. The ones that pass that test move on to bigger and better things down the road. The same can be said for the online sports betting industry right now.
Any bookmaker surviving this test will ultimately find themselves in an excellent position to thrive once a certain sense of normalcy has been restored. For the private bookmaking industry, the right pay per head bookie services provider can make all the difference in the world.
Engaging an Existing Customer Base
Even if your weekly revenue and bottom-line profit have taken a major hit over the past two months, you need to continually engage your entire customer base to remain relevant in their minds. Even if they have become inactive on a weekly basis, that situation will not last forever.
As a major source of inspiration, the NFL recently released their 2020 regular season schedule. Week 1 matchups have not been pushed back and there is a high level of confidence that the games will be able to start on time.
Even though you are only approaching mid-May, it remains vitally important that you reach out to your total customer base to communicate it is still business as usual. The available betting options may be minimized but you are still taking action on anything you can.
Part of this marketing strategy involves a consistently updated online betting board. Right now, you need to give your customers a reason to bet on sports. Whether it is a full board of NFL futures and props or live racing events for horses and now NASCAR with an upcoming return to the track.
Working with a quality pay per head bookie service is the best way to ensure that your bookie services stay top of mind with your entire sports betting base.
Building an Effective Online Presence for Future Growth
Another highly important aspect of moving through this current business environment to a more lucrative situation is engaging potential betting customers.
One of the best aspects of running and managing your own online bookmaking operation is the ability to pick and choose your actual betting base. Sharps and pros add more risk to the bottom-line hold percentage but they can still provide a steady source of weekly betting volume.
Casual bettors with minimal weekly bets under normal business conditions can actually be a bigger drain on creating a profitable return. If they are barely covering their weekly pay per head fee during busy times of the year, this may be a good time to move away from that type of bettor.
Quality pay per head sites have the necessary business tools to enhance the professionalism of your online presence. This will give you the marketing ability to go after a different class of sports bettor.
Many of today’s sophisticated sports bettors are actually seeking out a higher level of customer service and attention to personal detail that private bookies can provide and big commercial online sportsbooks can never match.
Using targeted online social marketing activities that are designed to guide potential customers back to a highly professional online business presentation can help you reimagine your overall betting base.
By using your pay per head service to open doors to new betting markets, you are also setting the stage for a higher level of business success than you enjoyed in the past.