Most sports bettors are serious creatures of habit. Then tend to bet on the same sports at the same time of the year. Everyone knows that late summer and fall belong to football. The new year ushers in the push for the playoffs in the NBA and NHL. March clearly belongs to college basketball during tournament season.
March Madness and more particularly the annual men’s basketball NCAA Tournament is one of the single biggest betting events of the year. A total of 68 teams battle it out in a single-elimination format for the right to play for the season’s national title. Over a two week period into early April, that 68-team field is quickly reduced to one team cutting down the nets as a national champion.
The games themselves are big betting opportunities as is the actual bracket for the NCAA Tournament. As a private bookie, this provides a great source of revenue and bottom-line profit during this March time frame. However, college basketball is not the only big betting event this time of the year.A full-service private bookie needs the help of a quality price per head site to successfully navigate this unique time of the sports betting calendar year. Along with added emphasis on college hoops, you can make additional money on professional golf, horse racing and MLB betting.
The PGA Florida Swing
The four biggest betting events for professional golf are the tournaments referred to as Majors. The first is the Masters at Augusta National in early April. While professional golf does tend to fall off the betting radar in the winter months when actual play is limited for most recreational golfers, that starts to change in March when the PGA shifts its focus to the annual Florida Swing.
To build excitement for this year’s Masters, getting your customers excited about betting golf in March is essential to the overall plan. Starting with the Honda Classic and the Arnold Palmer Invitational, professional golf in Florida does offer an opportunity to build some betting volume. The highlight of the month is The Players Championship which is often referred to as the fifth Major.
Getting your players on board betting golf in March will carry over to the rest of spring and summer right into fall.
Kentucky Derby Prep Races
Whether you run a thriving online racebook for horse betting or you are still trying to get one off the ground, March is an excellent time of the year to dial up your efforts. The Kentucky Derby at Churchill Downs on the first Saturday in May is the single biggest betting race of the year. March’s racing schedule at other famous tracks such as Gulfstream Park, Aqueduct, Keeneland and Santa Anita set the stage for every year’s annual Run for The Roses.
The results from the Kentucky Derby prep race schedule determine the actual 20-horse field. The winners of these prep races can build points to automatically qualify for the opening race in the Triple Crown racing series. As a private bookie, you can also use these major graded prep events to fill out the field of avid horse betting customers. Running a successful racebook offers year-round profits as a viable stand-alone revenue stream.
MLB Spring Training
The Boys of Summer have returned to spring training sites in Florida’s Grapefruit League and to the Cactus League in Arizona. Preparations are underway for Opening Day later in March to mark the start of the new MLB regular season.
Adding MLB exhibition games to your betting board now is another way to build long-term betting business for baseball. Working with your pay per head site, you can also offer expanded betting options for MLB futures and props to further build excitement for the new season.