Diversity is the spice of life when it comes to betting on sports, but as a bookmaking agent it is also a necessity that you also have diversity with your Pay per Head customer service support team.
There are many key ingredients that go into building an effective customer service team and multilingual communication support should be near the top of the list. This is especially true when it comes to having representatives that are fluent in both the English and Spanish language.
Fluency in Spanish should actually be a given in light of the fact that many PPH companies operate out of places such as Costa Rica, but it is still important to know that your particular PPH service is committed to providing customer service support in both English and Spanish to you as an agent and to your customer base as a whole.
Some of the top per head companies in the bookmaking business have also expanded their reach to providing agents that are also fluent in Vietnamese and Chinese given the explosion in the overall number of sports bettors from these regions of the world.
Sports betting on American sports leagues such as the NFL and the NBA have truly turned into a global affair that draws the attention of bettors all over the globe.
The ability to communicate with customers in their native language is essential to both your business as a bookmaker and to the smooth operation of your PPH’s customer service team.
Breakdowns in communication due to language differences cost everyone money, so it is imperative that these barriers do not exist in the first place.
Multilingual customer support is a huge selling point for your position as a bookmaking agent when it comes to attracting a diverse group of bettors to your services.
This is one of the easiest ways to separate yourself from the competition and expand your business well past the traditional borders of just English speaking sports bettors.
You can incorporate multilingual customer service as big part of your marketing efforts when trying to grow your existing customer base. This will only continue to be more and more important as the population of sports bettors continues to grow in non-English speaking sectors especially among the Latino and Asian players.
Pay per head companies that are already ahead of the curve like Realbookies have been offering multilingual support for the past several years, especially when it comes to Spanish-speaking customer service representatives.
These companies continue to raise the bar in this area by offering support in other languages upon special request. You should take the time to get to know the customer support service staff at your price per head company to fully grasp all of their language capabilities.
As a bookmaking agent, you always need to up to speed on all the services that your PPH company offers including multilingual support. This way you can help promote this service as well as intercede on your customer’s behalf should the need arise.
You need to always remain self-assured that your customer base is not only receiving the best customer service in the bookmaking industry, but that all their needs are being met in whatever their native language happens to be.
You do not want to find out about any potential issues or concerns after the fact when the damage has already been done and one of your customers is suddenly looking for another bookmaker to handle their bets.
The bookmaking industry is a very competitive environment. As an independent agent, you face a constant barrage of marketing initiatives from the large online sportsbooks in the industry to try and sway your customers away.
To reach any real level of success as an independent bookmaker, you have to position yourself as being able to offer the customized, personal service that the big books cannot. Multilingual support should always be a big part of that ongoing effort.