As the sports betting industry tries to get back on its feet, so are all the private bookies running and managing an independent bookmaking operation. Anyone involved with betting on sports has been negatively impacted because of the coronavirus. However, now is the time to put together a solid plan to get things back on track.
As a private bookie, the first task at hand is finding the right pay per head software solutions site. Even if you are satisfied with your current bookie services vendor, you should perform your due diligence moving forward. What worked in the past may not be sufficient to rebuild your business from the ground up.
The top PPH services in the industry today have the necessary experience and level of expertise to make the road to recovery a smooth ride. The biggest benefit they can bring to the table is professional business support.
Pay Per Head as a Business Partner
Many private bookies work on their own. This can make you feel like you are all alone with the daunting task of re-engaging your existing customer base while also growing and expanding the overall revenue and profit taken in.
As more and more sports start to return to the betting board, you need some added business support to make the most out of everything out there. You also need the proper marketing tools to effectively reach your target customer. Most importantly, it all has to come together in a comprehensive business plan that can act as a blueprint to future success.
Competition will be dialed up heading into upcoming football season. The big commercial online sportsbooks will be pulling out all the stops to attract sport bettors to their betting sites. More and more states are adding sports betting to their land-based casinos as well online through sportsbook apps.
You need a pay per head site that has the ability to completely level the playing field against all outside competition. Your edge as a private bookie is the higher level of personal service you can provide and the big commercial books cannot match.
However, you still need a built-out betting board that can meet all your customer’s needs. You should also have access to an advanced mobile betting platform with a high level of reliability. Another vital aspect of your bookie business is a customer call center manned by an experienced staff.
Only the ‘best of the best’ in the pay per head industry can provide everything you need as a trusted business partner.
Finding The Best Value in Your Pay Per Head Fees
The weekly per head fee you pay for every active customer is one of your biggest operating costs. Your goal should not be finding the cheapest pay per head fees because that will lead to cheap service that only costs you more money down the road.
Your goal is to find a bookie services provider that can add value to the per head fees charged. Added features are great. Yet, if they are not accompanied by true benefits, it all adds up to worthless bells and whistles. A true benefit adds value to your business. It adds value to your customer’s online betting experience and, most importantly, it adds value to your overall bottom line.
Now is the time to reevaluate your current pay per head situation. If your current site does not score high grades across the board, it is time to find a PPH service that gives you the best chance to make a full recovery. The best sites can actually take your bookie business to a whole new level of success you only ever dreamed of.