One of your most important jobs when it comes to running and managing your own sportsbook as an independent bookmaker is to move your betting lines in an effort to balance out the action on either side of a game. Without the right business analytics in place, this task can quickly become a rather tricky proposition that could end up having a negative impact on both weekly cash flow and overall bottom-line profits.
Agent Position Updates
This where a quality Pay Per Head site becomes well worth the weekly price per head fee they charge for each of your active sports bettors. They have the right sportsbook management software solutions you need to successfully run your bookie business including real time agent position updates that show you exactly what your overall exposure is on a game-by-game basis. This, in turn, provides the necessary information to immediately identify excess action on a particular game and take the proper steps to correct it.
Whether you are just starting out as a private bookie or you are a seasoned veteran when it comes to taking action on the games, you already know just how important it is to stay way out in front of all the betting action coming in. Online sports betting is a very dynamic industry, especially during the times of the year when all the major sports are in play. It does not take all that much to put your bookie business in a precarious position with too much negative exposure depending on how much overall action you are taking in. It becomes far easier to try and resolve a minor issue before it turns into a full blown problem.
Experience and Expertise
Today’s top Pay Per Head online bookie software providers not only offer the right sportsbook management solutions as part of their overall service package, they also offer a high level of experience and expertise when it comes to being an independent sports bookmaker. They all view their agents as business partners since they know that their long-term financial success is directly tied to yours. Most PPH sites will set you up with a designated account manager when you first sign on with their service. Their primary job is to walk you through the simple process of taking your bookie business online, but they can also give you a much more in-depth understanding of all the business tools and analytics that are included in your weekly price per head fees.
Along with the benefit of having regular agent position updates on all the action coming in on either side of the games on your current betting board, you will also be able to quickly move your betting lines and change your offerings as part of your PPH service fees. The ability to identify excess action on either side of a bet is one thing, but it is far more important to have the ability to take immediate corrective action when the need arises.
Even with all the bells and whistles that are a part of today’s top Pay Per Head site’s online sports betting software, it is still up to you as the independent agent to put these added-value features and benefits to good use. You will want to make sure that you are fully comfortable with all the aspects of the online bookie software that you eventually decide to employ to run and manage your sportsbook. Do not hesitate to reach out to your PPH service’s customer service center as another great source for information. Most of the people that work for a Pay Per Head site’s call center come from a sports bookmaking background and they are more than happy to help you with any questions or issues that may arise.