After 17 weeks of regular season play and three rounds of playoffs, the NFC’s Los Angeles Rams will square off against the AFC’s New England Patriots in Super Bowl LIII. Game time from Atlanta on Sunday, Feb. 3 is still two weeks away, but the betting hype is already starting to heat up.
As a private bookie running and managing your own independent sportsbook, the Super Bowl represents one, last big score for the highly profitable football season.
Starting with the first Saturday of action in college ranks closely followed by Week 1 in the NFL, football represents the lion’s share of US sports betting action that generates billions of dollars in revenue each year.
The Super Bowl has grown to be a larger-than-life annual spectacle for sports fans. It has also grown into the biggest single-day betting event of the year. With the help of a quality Pay Per Head bookie software provider, you can easily build out your board with a wide array of betting options for the game.
With two weeks of constant media hype leading up to the actual 6:30 p.m. kickoff on CBS, every possible angle of Super Bowl LIII with be covered ad nauseam. While this kind of extensive coverage probably does not appeal to serious sports bettors, it still helps to promote betting on this game at your bookie operation.
Your price per head shop can help you level the playing field with the big online sportsbooks taking action on this game. However, it is still up to you to develop a Super Bowl marketing plan that capitalizes on every betting aspect. From basic straight bets on each side and on the total line to pages and pages of Super Bowl props, you need to have all of your bases covered to make the most of this once-a-year sports betting extravaganza.
Building out your betting board for your existing betting base is the easy part of the equation.
The loyal sports bettors who have been booking their NFL action with you all season long will make up the bulk of your overall Super Bowl handle. Two weeks out is when you want to spend your time an effort marketing your bookmaking services to new customers.
A good starting point is former customers that have been inactive this football season. Chances are they have already moved in a different direction to place their bets, but reaching out to this group ahead of the biggest game of the year could still yield some positive results.
The biggest opportunity to increase your overall profit for this one game is with once a year bettors looking to get some action on this year’s Super Bowl. The best way to source this market is through your existing sports betting base through a Super Bowl referral incentive.
You can use a free bet bonus as a reward for bringing in some outside betting action through successful referrals or a ‘reduced juice’ option on their Super Bowl bets. Either way, any new action you bring in through referrals should more than make up for any added incentive costs.
If you are a seasoned bookmaker running your own sportsbook, you already understand just how big this game is when it comes to your bottom line. There are always ways to make it even bigger than last year’s take. If you are fairly new to the private bookie game, the Super Bowl is the best opportunity all year long to jumpstart your business. Adding customers for this one game could pay some even bigger dividends down the road.