Next to the NFL, betting on NBA games is the next biggest part of the equation for private bookies. Taking action on this league’s games offers the best opportunity to build your bookie operation’s bottom line. It does take the help of a quality online sports betting software provider that can help build out your NBA betting board.
Too many bookmakers running and managing an independent sportsbook focus heavily on football this time of year at the expense of other sports. There is no doubt that the NFL is the biggest betting draw for professional sports leagues in the US. Yet, you could also make a strong argument that the NBA for basketball is more important to your bottom line.
The opening round of NBA games begins on Tuesday, Oct. 22. Highlighted by two marquee match-ups (New Orleans at Toronto and the battle in Los Angeles between the Lakers and the Clippers). This gives you a great chance to create some interest among your current sports betting customer base right out of the gate. You also have a golden opportunity to actively market your NBA betting options to potential customers looking to bet the games through a private bookie.
Banking on basketball after football has run its course will put you at a huge disadvantage against your competition. Signing on with a top-rated pay per head site that offers a strong plan for all the sports in action right now is a great first step to getting your marketing efforts off the ground.
Now is The Time to Make The Change
Moving to a new PPH service due to a lack opportunity is not as nearly as scary as it sounds. Any money you think you are saving up front with a cut-rate price per head shop is actually costing you much more over the long haul.
The NBA is a vital part of that overall profit picture with 30 teams playing an extended 82-game regular season schedule. The postseason extends another two months with four rounds of best-of-seven series. Add in all the NBA futures options and prop bet options all season long and there is a wealth of opportunity to build your overall NBA revenue behind the right pay per head site.
Not only do you need fast and easy access to sharp betting lines for the games, you need the ability to quickly move those lines as a moment’s notice. NFL betting gets strung out over a six-day stretch. NBA game lines remain highly volatile over a much shorter 24-hour betting time frame.
You also need a pay per head site than can help you market your bookie services online to a select sports betting audience. This all starts with a highly professional online business presence.
Cheaper pay per head services use cookie-cutter website designs for their agents if they even offer a bookie site for your business at all. A cheap looking online site becomes a direct reflection of your overall bookie business. Even if it costs you a bit more money in your per head fees, it is well worth the investment to upgrade your online betting portal.
Creating a Separate NBA Betting Audience
Anyone who loves to bet on sports is also looking for some kind of action on all the games. While there is a strong overlap between football and basketball bettors, there are gamblers out there that only focus on betting NBA games. Having a few of these types of customers in the fold is an excellent way to carve out an individual betting audience for the NBA.
An expanded NBA board with a regular array of different betting options is another great way to add more NBA revenue and bottom-line profit to the mix.