The entire sports betting industry continues to expand on a global scale. At the same time, it has become extremely competitive. Private bookmakers looking to carve out a piece of the action need the help of a professional bookie services provider now more than ever.
Fortunately, there are a number of excellent pay per head sites that can provide everything you need to be successful running and managing your own independent bookmaking business. For one low weekly per head fee for each active betting customer, you can fully automate that business while also operating it completely online.
The Origins of Pay Per Head Bookie Solutions
Pay per head providers can be traced back to the days when the first offshore sportsbooks started expanding their coverage through the use of an online betting platform. While the books catered directly to sports betting customers, pay per head sites concentrated on helping private bookies do the same.
The end result was the rapid growth of the online sports betting industry that eventually covered the majority of the action both in the US and around the world. While land-based sportsbooks are popping up in a number of states with legal casino gambling, the accelerated growth rate of the sports betting industry is tied to online betting through the use of an advanced mobile interface.
What Are Pay Per Head Software Solutions?
The “best of the best” in the pay per head industry have invested heavily in the infrastructure of their business. They boast an internal operating system that would rival what the biggest commercial offshore sportsbooks are using to power their online betting platforms.
Access to this operating system is made available to bookies through a pay per head weekly plan. This provides reliable online service while also ensuring that every online transaction is processed in a safe and secure manner.
The actual sports betting software is designed to facilitate the entire process of running and managing your own book. This software is also designed to facilitate this process for your entire customer base.
Old school sports betting through a toll-free number is still available through your pay per head service.
However, the focus as shifted to making the entire online betting experience safe, fun and enjoyable.
As part of your weekly PPH plan, you can create a professional online presence for your bookie business. Your customers can access this site anytime of the day to place bets, review their current positions and examine their settlement status.
Leveling the Playing Field
The simple fact that you can duplicate anything a commercial online sportsbook can offer while also raising the bar on personal customer service and attention to detail gives you a tremendous edge as a private bookmaker.
Pay per head software solutions level the playing field on the operational end of things while you use you edge in customer service to create that all-important point of difference.
Marketing a product or service in today’s highly competitive business environment is all about creating a unique experience. Private bookies working with a select sports betting clientele is the ultimate business model for creating a one-of-a-kind experience betting on sports, sporting events, horse races and casino games.