Anyone involved in sports betting from the actual players placing the bets to the variety of different outlets booking those bets understands just how big this industry is and how fast it continues to grow. Billions of dollars are bet annually on football, let alone all the other sporting and entertainment betting options that come with posted betting odds.
What you may not have known is exactly how much of the sports betting revenue pie is controlled by private bookies successfully running and managing an independent sportsbook with the help of a quality Pay Per Head site supplying the necessary online sports betting solutions.
You still might find the occasional local bookie hanging out in the sports bars or social clubs taking action on that weekend’s games, but today’s modern online sports betting business is controlled by independent bookmakers that often times work with an extensive network of sub-agents. The common ground with today’s private bookies is a highly sophisticated operation that is tied to a mobile betting platform that is fully compatible with any handheld device tied to internet access.
Some industry estimates top 60 percent when it comes to the market share of private bookmakers. This is verse land-based sportsbooks in places such as Nevada and now New Jersey and Mississippi along will all the sports betting action that gets funneled through the big offshore, UK and Canadian sportsbooks taking action online.
The good news for anyone involved in the online sports betting industry is that there is more than enough business to go around. Today’s highly sophisticated sports bettor is attracted to the idea of working with a private bookie and their Pay Per Head online sports betting provider. They like the added level of customer service and personal attention to detail that the big books simply cannot match.
The primary goal of any price per head shop is to help private bookies level the playing field with the competition. Their sports betting software solution packages have been designed to rival what even the biggest offshore sportsbook is using to run its online operating system.
Downtime that impacts fast and easy access to an online betting account has been virtually eliminated due the high level of redundancy that is built into any top PPH service’s database. The level of security has been drastically increased in recent years to ensure that every online transaction that takes place is conducted in a safe and secure manner. Reliability and security are two of the biggest reasons why private bookies control such a big percentage of the online sports betting industry.
Pay Per Head bookie software gives you all the business tools you need to successfully run and manage your own independent sportsbook. You are always in control when it comes to how you choose to run and manage your book. You decide your betting clientele as well as any betting and credit limits you wish to put in place. Your PPH service’s software package can provide all the necessary business analytics you need to make timely decisions on a daily, weekly and monthly basis.
Best of all, today’s modern price per head software allows you to set and move your own betting lines as well as make instant changes to your betting board to best meet your business needs. This time and money-saving measure is part of the low, weekly price per head fee that you pay for each of your active betting customers. You never have to worry about and hidden costs or added fees dipping into your bottom line. This fixed fee adds stability to the cost side of the business while you can work on expanding the revenue side through various sales and marketing efforts.