The business concept behind pay per head bookie services is easy to understand. As a private bookmaker looking to automate the administrative end of the business, you need certain tools to get the job done. If you are also looking to run and manage that business online, you need a service that can also provide software solutions for an online sports betting platform.
The central idea behind pay per head creates a business model where you only pay for what you use. A top-rated pay per head site can provide everything you need to fully automate your bookie business while operating it online. In return, you pay that service a weekly fee for each active betting customer.
The weekly fee across the pay per head industry averages out to be around $10 per active bettor. Premium packages with added features and benefits will cost a bit more. However, the best bookie services have done an excellent job as keeping the weekly cost manageable as opposed to the cost of trying to obtain the same services on your own.
The Essentials of a Quality Pay Per Head Plan
Since you are relying on your pay per head site to host your online sports betting portal, an advanced internal operating system should be at the top of the list.
You need a PPH service that offers a high level of reliability in its online service. If your PPH site goes down, your entire bookie business is offline as well. Often referred to as redundancy, the entire database needs to be continually backed up and supported. Down time needs to be eliminated to keep your business up and running 24 hours a day, every day of the year.
Along with a high level of reliability, you also need a PPH service that has a deep level of online security. This ensures that every transaction processed is completed in a safe and secure manner.
The top-rated pay per head sites in the bookie services industry have and continue to make the necessary investments in their infrastructure. The best of the best would rival what the biggest commercial sportsbooks are using to power their online betting platforms.
Pay Per Head Tools for Your Betting Board
The amount of betting options offered are directly tied to the amount of weekly betting volume you can expect to bring in. A quality pay per head site has the means to let you completely level the playing field against the big commercial books as far as the depth and range of the betting options offered for sports and sporting events
A pay per head site’s internal sports betting experts work directly with external oddsmaking services to provide fast and easy access to a wide array of sharp betting lines.
How you decide to build out your betting board is entirely up to you as the bookie agent. However, meeting (and exceeding) each of your betting customer’s needs on a regular basis should always remain a high priority.
Pay Per Head Tools for Player Management
One of the first tasks in taking your bookie business online is creating an individual account profile for each customer. This will be the main tracking piece for all of their online activity. This is where you can set and adjust any betting and credit limits you wish to put in place.
Player profiles are used to generate any number of vital business reports that simplify the entire player management process.