As an independent bookmaker, when you sign on with a quality Pay Per Head company to handle all the various administrative tasks that go into running your business on a daily basis, one of the biggest benefits they provide will be easy access to a number of reports to help manage and grow your business.
The lifeblood of any successful long-term venture in the business world is a healthy customer base that feeds your daily cash flow as well as providing a steady stream of profit to your bottom line.
This is especially true in the bookmaking business where you make your money on the actual wagers your customers place. In a perfect world, the money bet on either side of any sporting event evens itself out and you are left with the 10 percent profit built into the betting odds.
If you have spent any amount of time in the bookmaking business, you are already aware that this is not a perfect world and that losses can pile up quickly on your end if you are not properly managing your customers’ activity on a daily, weekly and monthly basis.
Certain betting patterns will emerge for each and everyone who subscribes to your service, but you have to be willing to spend the time analyzing the data to make the proper decisions that can help to even out where and how the money is being wagered across your entire customer base.
The price per head bookie software is designed to provide a number of reports that can help paint a very clear picture of what is going on in your business at any given moment in time. It is as easy as logging into your PPH account and pulling up whichever activity you would like to check first.
Reports for player management will include information such as a customer’s minimum and maximum betting amounts, what they are actually betting on in terms of sports, casino gambling and horse racing as well as any current wagers they have in the system.
When you login to our agents report page the first thing you will see is the Player Management Tab.
On the first tab of your agent menu you’ll be able to manage all of your player account settings.
First thing you’ll see is a list of all your player accounts with a brief description of their settings and balance.
Click on one of the player’s accounts to go to the player menu, you’ll see a more detail display of each of your accounts.
Click on Basic Info, Access or Limits to change any of the options.
Under Player Analysis you can check how that particular account has done since starting the account, last year, etc.
Open Bets to check that account’s pending action.
To make a monetary adjustment go to Balance Adjust, the different transaction types are:
Adjustment: to make a wager related adjustment that will reflect on today’s balance.
Accrual Adjustment: an adjustment to affect the weekly balance but not the daily balance.
Horse Adjustment: Horse betting related adjustment.
Disbursement: Adjustment to record a payment made to the customer.
Receipt: Adjustment to record a payment made to the agent.
Free Play: Adjustment to give a customer a bonus as free play money.
These reports can also be used to check individual account balances that can be broken down even further when it comes to available funds, money at risk and any ‘free play’ bonuses they may still have on the table.
These figures can then be totaled across your entire customer base to help you get a handle on your individual financial exposure throughout the day, week or month.
The bookmaking industry runs at an amazingly fast pace, especially during certain times of the year when there is quite a bit of action on the board. You need to have the proper customer account information to make any necessary split decisions when it comes to line movement or wager limits to balance out the sides.
You should always be way ahead of the curve when it comes to events that can have a major impact on your company’s bottom line. A successful business does not operate on guesswork or assumptions. It operates on real-time facts and figures that can only be found in the computer-generated reports contained in your PPH’s computer server.
This is the kind of information you need to set the proper credit limits that fall in line with two and a half times the cash on hand it takes to run a bookmaking business. You need to monitor player accounts for any sudden changes or, even worse, a major drop-off in activity altogether.
If you are asleep at the wheel, you run the risk of losing some of your top players to other agents or large sportsbooks that fully understand the value contained in proper player management.
Being proactive in your business through the use of PPH player management reports is a crucial step towards building a successful bookmaking business that can withstand the test of time through steady cash flow and long-term profitability.