This year’s Super Bowl was a good one for the national books. There was quite a bit of money on the San Francisco 49ers and most of the total line action shifted towards the OVER. As a private bookmaker, your overall results may have varied depending on your individual betting base.
Either way, the NFL season is officially over and it is time to find new and different ways to fill the huge betting void. This is when it becomes extremely important to have the right pay per head bookie service by your side. You need a price per head shop that can get you all the betting lines you need, when you need them.
The first big opportunity on the board for February could actually be the XFL. Football is still fresh in bettor’s minds and there could be some initial interest in the reboot of this professional league.
It remains to be seen how teams like the New York Guardians, DC Defenders and Los Angeles Wildcats connect with fans and bettors in the league’s biggest markets. All told, there are eight XFL teams playing a 79-day season from Week 1 to the championship game. The 10-week schedule might be just enough to extend betting interest in football another few months.
The biggest betting opportunity over the next two months is college basketball. It has already been a wild season with more than a handful of teams showing that they have what it takes to win this season’s NCAA Tournament. This is the type of sports betting event will build momentum over the next eight weeks.
Head-to-head conference plays can increase the excitement right up until the conference tournaments in early March. The 68-team NCAA Tournament is the betting highlight of March Madness as one of the biggest betting events of the year. Working with your pay per head site, now is the time to feature college basketball with an expanded board of betting options. There are great matchups highlighting all the daily games and NCAAB futures and prop bet opportunities cab expand the overall revenue and profit coming in.
With the NFL off the board, the NBA steps up to fill the void as the second-biggest professional US betting league. Coming off the mid-month All-Star break, the race to the postseason is going to be officially underway. While there are a few dominant teams in each conference, this is the first time in quite awhile where the matchup in the NBA Finals is not a given. This should help to increase interest in the NBA from your entire customer base.
To a lesser extent, the NHL is another viable professional US sports league for bettors. While hockey betting may only appeal to a select portion of your cliental, it remains one of the most profitable betting sports for private bookies. Using the moneyline as the primary way to bet the games, there is more built-in profit in light of a natural lean towards favorites. Year-to-date betting results for this NHL season only have favorites winning a bit more than 55 percent of the games.
Along with basketball and hockey, individual betting sports are viable profit centers for private bookies. Renewed interest in weekly golf and tennis tournaments gain some traction. The Daytona 500 later in February kicks off a new season of betting on weekly NASCAR events.
The sum of all the parts is the mantra private bookies need to have this time of the year. By putting individual marketing plans in place for each of these sports (and more), you will be in excellent position to maintain weekly cash flow while also meeting set financial goals for your bookie business.