Smart Bookies Use Multiple Pay Per Head Providers
It is football season and if you are a local bookie trying to successfully run and manage your own independent sportsbook, it is time to pull out all the stops when it comes competing with all the big online sportsbooks for sports bettor’s attention.
Most of the football bets taken across the nation are by individual bookies just like yourself. Sports betting is a multi-billion-dollar industry and despite the added competition from the sportsbook industry, most serious players are still looking to take their action to a private bookmaker that can provide that extra level of customer service and attention to detail that the big books simply cannot match.
If you are serious about building a bookie business that can provide a lucrative return on investment, there is little doubt that you are already working very closely with a quality Pay Per Head service for all of your online sports betting software needs. The top price per head shops in business today have already made the necessary investment in an advanced operating system that utilizes the most up-to-date software solutions. These sites are specifically designed to handle all the various online transactions that take place in a business of this nature.
If you consider yourself a smart bookie, then you already know that all PPH service providers are not created equal. Shopping on price alone is a quick way to find yourself in a mess if your book goes down just hours before the big game gets underway. The good news is that there are more than a few quality Pay Per Head providers to choose from and each of them is well worth the low, weekly price per head fee they charge for each of your active betting customers.
While you may prefer working with just one price per head site, it might make sense to build a business relationship with a few PPH services as a necessary hedge should the need arise. Since you are only paying the weekly fee for active players, you might want the ability to move players from one Pay Per Head site to another if it works in your favor.
Most price per head software packages will allow you to move your own betting lines and change your offerings to best meet your business needs. Another way to manage all the daily action coming is to spread things out from one Pay Per Head site to another. As long as you are comfortable working with multiple providers, it is not going to matter where your players actually place their bets. One site may offer slightly different features that make them more attractive for certain types of betting action. A good example of this would be live in-game betting.
One of the most important reasons to consider working with multiple Pay Per Head providers is reliability. All the top PPH services in the sports betting business have taken the proper precautions to avoiding any form of downtime by incorporating a high level of redundancy in their data base and overall operating system. However, just like there is no such thing as a “lock” in sports betting, there is no such thing as 100 percent reliability in price per head bookie software.
If for some reason your primary PPH service would go down, you would have the ability to quickly move your customers to another betting option. The last thing you need is losing even one player because they could not access their online account to place a bet. Having at least two or three PPH services in the pipeline can provide the perfect insurance policy against getting caught in a worst case scenario.