It was not that long ago when most sports bets were booked by using a telephone. Along with a notebook and a pencil, the phone was a private bookie’s most important business tool. Back in the 1990’s things began to change with the advent of the internet.
The first offshore sportsbooks and bookie services providers developed specific software solutions to start booking sports bets online. This rapidly expanded the scale and reach of each of these online gaming industries.
The entire global sports betting industry continues to evolve at a rapid pace due to new technological advances coupled with highly sophisticated online gaming software products. However, the more things tend to change the more they stay the same.
Today’s Brand New Sports Betting Phone System
There may be a few old-school bookies out there still taking bets over the phone. All the top-rated pay per head bookie services sites still offer an in-house customer service team manning a toll-free phone number.
The evolution from placing sports bets through a desktop or laptop computer is even changing at an accelerated pace. This is due to handheld devices with internet access. As a private bookie, you need to employ a pay per head service that is way ahead of the curve when it comes to mobile sports betting.
Betting on the go through a mobile device now accounts for the majority of sports bets placed overall. The smallest volume of action goes through land-based retail sportsbooks. US-based online sportsbooks are picking up steam to close the gap with offshore books operating online.
However, the private bookie with no affiliation to any commercial entity still accounts for the lion’s share of today’s sports betting handle. As an independent bookmaker, you offer a much higher level of flexibility and hands-on customer service that the commercial sportsbooks cannot match.
That is why you need a quality pay per head bookie services provider by your side. A major part of that service involves the use of an advanced mobile platform that can process a high volume of bets through any handheld device with access to the internet.
Marketing Your Modernized Bookie Services
A pay per head site’s primary function is to automate your bookie business so you can run and manage the operations online. Along with this high level of automation comes a high level of modernization.
The best PPH services continue to make heavy investments in an internal operating system that would rival what the biggest commercial sportsbooks are using to power their online betting platforms.
These top-rated sites offer reliable online service that ensures that every transaction tied to your bookie business is processed in a safe and secure manner. This operating system is backed by an in-house support team that is available on a continual basis.
Sit back and think just how much it would cost to produce all of these products and services on your own. For one low weekly fee per active betting customer, you can get everything you need to run and manage a successful bookmaking business.
When you sum it all up, this is an incredible value compared to the actual cost. The right pay per head plan can also be used as a very powerful marketing tool when you relay everything you can offer to potential sports betting customer.