If you are trying to run and manage your own successful independent sportsbook, a great deal of that success will hinge on the pay per head bookie software service you employ. The complexities of online sports betting these days dictate the use of an outside service to supply the proper online sports betting software solutions.
For one, low weekly per head fee for each active betting customer, you can get everything you need to take your bookie business online. The top bookie software packages are both comprehensive and turnkey. With the help of a PPH service account manager, you will be on the road to success in no time as a private bookie.
Your pay per head site can process all the various online transactions that go into a business of this nature. While that may be the primary function of any PPH service, the ability to help build out your betting board with sharp lines and odds can be just as important.
When breaking down the ABC’s of pay per head betting lines and odds, there are some topline issues that must be addresses. These lines must:
- Fast and easy to access
- Delivered sharp
- Easily moved or altered through instant edit capabilities
- Expansive enough to cover your customer’s needs
- Diverse enough to stimulate additional betting options
While this list covers the basics, every item is crucial to the overall effectiveness of your betting board. You need a pay per head provider that has the ability to level the playing field against the big commercial online sportsbooks. By failing to meet all of your customer’s betting needs, you are opening the door to lost business. It is always up to you what goes on the board but you still need to cover as much ground as possible in a timely manner.
Sharp lines from the start can help eliminate any unwanted negative exposure caused by early action. You never want to start the week by getting caught in a bind by a few soft lines. This could have you fighting an uphill battle to balance the action on that particular game.
You also need the capability to move your own lines and make changes to the board as a way to gain better control of the action coming in. Through an instant edit feature of your PPH software, lines can be moved across the board. Through changes to credit and betting limits on an individual account, you add a very necessary control feature on a player by player basis.
As a private bookie, you have the opportunity to hand pick your customer base. You also have the ability to design your own betting board. It should be expansive enough to meet all of your customer’s needs. Player history reports are valuable tools to track each of your customer’s betting habits, tendencies and traits. These can go a long way toward building the perfect daily, weekly and monthly betting board.
Diversity is the spice of life for avid sports bettors. You need a pay per head service that can also help you build out your board as a powerful marketing tool. Everyone of your customers knows what they like to bet on. The trick here is to give them some betting options they were not even expecting.
A good example of this are specific game, team and player props. Your customers will quickly come to understand that betting props is an excellent way to add even more excitement to the action on the field, court or ice.