Private bookies are well aware that the NFL is the cash cow when it comes to the bottom-line profit taken in on just this league alone. The one big downside to the NFL is the length of the actual betting season. You have 17 weeks of regular season games, three rounds of the playoffs leading up to the Super Bowl as the biggest single-day betting event of the year.
As compared to the NBA season that runs from October into June, you have to make sure that you are maximizing every possible opportunity to squeeze as much profit possible from the NFL action you take in over that five-month time span. The first step in the process is to make sure that you are utilizing every tool in the box when it comes to the online sports betting software solutions included in your Pay Per Head service.
Something as simple as the listings for Thursday Night Football, the nationally televised games by FOX and CBS on Sunday along with Sunday Night Football on NBC and Monday Night Football on ESPN can help you quickly put together a lineup of the top five games your NFL customers will be betting on that week. Direct TV’s, NFL Ticket has expanded things a bit with access to every game on the weekly NFL schedule, but this still comes as a steep price. Track and measure your results for the national games and you will probably find a large spike in the action you take in on this five-game lineup.
Updated and accurate injury reports are crucial to both bettors and bookies. You need to have the best information possible in order to keep your lines tight and sharp. Smart bettors know how to use key injuries in their favor, so you need to always stay one step ahead of the curve. Many of the top Pay Per Head sites offer fast and easy access to updated and accurate injury reports from early in the week right up until kickoff.
One of the most important bookie tools included in the low, weekly price per head fee you pay for active betting customers is the ability to move your betting lines and change your betting board to best meet your business needs. It is far easier to move your lines early to create opportunities to make more money as opposed to reacting to a situation that could have a negative impact on your profit for that Sunday’s games.
You have to keep in mind that you are running and managing your own independent sportsbooks as a private bookie. You will need to make decisions based on your unique position in any game. The good news is that moving your lines and changing your board should not incur any added costs or hidden fees.
Another important tool that is part of your PPH service is your online company website. These can be customized to highlight your individual bookie services to create a highly professional online business presence. One of the primary goals of a price per head shop is to help you, as a private bookie, level the playing field with the big online sportsbooks you have to compete against. If you create the online look of a first-class operation, you will attract the type of sports betting clientele that can not only build your profits during football season, but on a year-round basis as well.
Today’s sophisticated sport bettor is looking for the high level of customer service and that added level of personal attention that the big books simply cannot match. Backing that up with a highly professional website will help you seal the deal.