The end of one year leading into the next is always a good time to evaluate past performance. It is also the best time to put new plans in place to improve that performance. No matter how good the current year has been, proper planning and execution will make next year even better.
If you have come up short in your desired financial goals, the overall evaluation process is vital as far as taking the next steps to turn things around. This can be said for anyone who runs and manages their own business.
Bookie Services Providers
If you are a private bookie running and managing your own independent sportsbook, evaluating the performance of your pay per head bookie services provider is an extremely important task. Given the expanded role they play in the day-to-day operation of your business, they could also be responsible for your year-end results; good or bad.
You probably already have a general feel for your current PPH service. This is a huge part of your operating expenses each week, so any current level of dissatisfaction needs to be addressed.
The best-run companies in any industry will not tolerate products and/or services that do not improve the bottom line. These companies expect more from themselves internally and they expect more from the outside vendors they turn to on a regular basis. You need to view your price per head shop as the outside vendor responsible for the day-to-day operation.
You should really view them as a silent business partner with a vested interest in your current and future success. If that is not the case, it is time to find a new partner that will hold up their end of the bargain.
Current Business Practices
Changing pay per head sites during a very busy time in the sports betting industry may seem like a daunting task. Your customers may not appreciate the sudden transition. You may not have the time to adjust to a different way to run the technical aspect of booking bets.
Whatever convenient excuse you decide to come up with to continue to settle for inferior bookie services will never be strong enough to justifying the stance to maintain the status quo. Rationalizing that things may get better is another way of settling. Your job as a bookie is to grow and expand you overall customer base while also growing and expanding your hold percentage and the bottom-line profit taken in.
Your pay per head bookie software provider’s job is to help you accomplish these goals. Taking in more revenue without increasing your hold percentage and profit means you are working harder and longer to make less money.
There are ways to improve these results but they are directly tied to the tools your pay per head package provides. You are running an online business that relies heavily on having the right software solutions. If you are forced to work with what you have as opposed to finding a plan that gives you everything you need, it is time for a change.
Future Business Moves
There are some excellent choices when it comes to pay per head bookie services. You may be able to find one that will actually charge you less than your current per head fee. Settling for inferior service because of any excuse is not a sound business practice. You do not keep going back to the same restaurant if the service is lousy and the food stinks.
If you hold your business practices to a high standard, you need to hold any outside service vendor to the same level of accountability.